Meet the Founder

Hi, I’m Wa'Shara Wallace, Founder & Principal Accountant of Gerton Financial Solutions.

I created Gerton Financial Solutions to help entrepreneurs and growing businesses gain clarity, confidence, and control over their finances through organized, reliable, and modern accounting support.

Professional Background

With experience supporting multi-entity accounting operations, SaaS environments, and financial process improvement initiatives, Wa'Shara brings both technical accounting knowledge and operational insight to growing businesses.

Our founder brings experience supporting:

  • Multi-entity accounting management

  • SaaS accounting experience

  • QuickBooks Online & NetSuite systems experience

  • Financial process automation and workflow improvement

  • Reconciliation cleanup and financial organization

  • M&A integration support and accounting transitions

  • Month-end close support and financial reporting assistance

Your Trusted Financial Partner

At Gerton Financial Solutions, we go beyond bookkeeping and accounting — we become financial partners in your business growth. We help service-based businesses and eCommerce entrepreneurs gain clarity, confidence, and control over their finances.

Based in Atlanta, GA & Louisville, KY and serving clients nationwide, we leverage secure cloud technology and QuickBooks Online Certified ProAdvisor expertise to deliver accurate, reliable, and stress-free financial services — giving you peace of mind and more time to focus on growth.

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Driven by Your Growth

Our mission is simple: to support service providers and eCommerce business owners with organized, accurate, and actionable financials.

We know your numbers tell the story of your business and we make sure that story is clear, reliable, and built for growth. Every client’s finances are managed with precision, professionalism, and care, because your numbers deserve nothing less.

Our Approach

  • Modern cloud-based accounting

  • Organized workflows

  • Proactive communication

  • Financial clarity for decision-making

  • Systems-focused operations

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Why Clients Choose Gerton

  1. Experience You Can Trust – Over 10 years of proven accounting and bookkeeping expertise.

  2. Tailored Support – Flexible packages built for solopreneurs, service providers, and growing eCommerce shops.

  3. Stress-Free Process – We simplify your books so you can focus on your business, not spreadsheets.

  4. Client-Focused Approach – No cookie-cutter solutions. Everything is personalized for your financial clarity.

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The Gerton Difference

With Gerton Financial Solutions, you don’t just get a bookkeeper/accountant — you gain a dedicated financial partner who understands the unique challenges of service-based and eCommerce businesses.

Whether you’re just starting out or scaling to the next level, we guide you with clarity, confidence, and strategies that deliver real results.

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Let’s simplify your numbers so you can focus on what matters most —growing your business.

Let’s Build Clarity Together!

Ready to simplify your finances and grow with confidence? Fill out the form below and let’s start building the financial clarity your business deserves.